Guerilla Marketing from Samsung?

Hi Ross Shafer with the Relevant Report.

I just got into the Orlando airport and, on my flight, I was sitting next to a woman who I would guess was between 75 ad 80 years old. She was coming to Orlando to visit her grandkids. A man on the other side of us struck up a conversation with the woman – and before long he was asking her, “Would you like a new phone? I work for Samsung and I can get you our latest phone (the Galaxy S4) before they even come out.”

She didn’t seem interested and I assumed she didn’t much care about fancy smart phones. The guy all but badgered her the entire 3 1/2 hour flight.

Finally, as we were landing, the woman said, “Ok, I’ll take your free phone. I’ll try it out and if I like it, I’ll buy 200 of them for our employees.” What?! At no point did she mention she owned a company and I’m sure the salesman didn’t know that either.

So, there are two lessons here. First, even big companies can benefit from guerrilla marketing. Second, you never know who might be ready to buy what you sell.

What guerrilla tactic can you use to get your goods and services into the hands and hearts of potential long term customers? I’m an iPhone guy so I don’t want a Galaxy 4…but I applaud Samsung for unearthing every stone; looking for opportunity.

Ross Shafer for the Relevant Report.

Filed in: Relevant Report
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