Behave Like a Startup

February 4, 20160 Comments

Behave Like a Startup

Has Your Company Felt Complacency Creeping in? When your company first launched, did you shake the world with something new and groundbreaking? Were you the unlikely underdog that unseated the industry leaders? Over time, have you had so much success that you’ve slowly lost your hunger? Do you find you aren’t as reactive as you once were? Maybe you are celebrating yesterday’s profits while your competitors are turning up the heat. Ross Shafer can reinvigorate your organization by sharing case studies of legacy companies who were  determined to get their youthful groove back.

What Can We Learn from Start-ups? In the beginning, startups have very little to lose because they aren’t risking long-term relationships. Marketing and staff budgets are skinny so they have to do a lot…with a little. They don’t have the time or the resources to make things perfect so they frequently launch in Beta Mode and they make on-the-fly adjustments to lock in new business. Start-ups react with extreme urgency and an eagerness to please. They are also less intimidated by larger companies and will do ‘the unconventional’ to go after your market share. Ross believes legacy companies can reinvigorate their organizations by being nimble, urgent, flexible, reasonably open to risk, and eager to change tactics when market conditions shift.

Don’t Assume You Have Unbreakable Relationships: Legacy companies sometimes assume that they’ve built such strong and lasting client relationships that they don’t have to work as hard. But unless you remain vigilant, a startup can swoop in with a fresh idea and land one of your best clients. Magnusson/Klemencic Structural Engineering is a 93-year-old company that has designed and built some of the world’s most recognizable buildings. Yet, their philosophy is: “We have an active data base of over 5,000 clients. We think of them as our friends. However, when we do a new pitch we send in the A-Team and act like it’s our first time. We may win on our past work but we prefer to win on our enthusiasm.” Ross can show you what it takes to ignite your enthusiasm.

Create the Startup Buzz Again. Start-ups create an industry “buzz” because they are fearless in their pursuit of credibility and unique offerings. They disrupt the market and all heads turn. In a high velocity recommendation economy, “buzz” is important to your clients and customers. Your clients/customers/members want to know they are partnering with an entity that will get them to the future first. Ross describes what your organization (and teams) must do to compete against the startups that are huddling in the corner secretly plotting to steal your market share.

Ross Shafer is a serial entrepreneur and SIX-TIME Emmy Award Winning Comedian, Writer, and TV Host. In l994, Ross began studying the cultural influences that cause some organizations to experience wild success – while others suffer embarrassing failures. To that end, Ross is the author of the business books, NOBODY MOVED YOUR CHEESE! – ARE YOU RELEVANT? –  GRAB MORE MARKET SHARE – ABSOLUTELY NECESSARY, and his newest book, BEHAVE LIKE A START UP…(The Cure for Creeping Complacency).

Behave, Startup

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