Tag: integrate

Business Building By Perioscoping

Business Building By Perioscoping

December 9, 20150 Comments

The Periscope APP has allowed Twitter account holders to do live business broadcasts from interesting places and events. And I do mean interesting! Think of Periscoping as an ADVENTURE. You are our PERSONAL TOUR GUIDE. You are taking your audience into a world they don’t normally get to see… through your eyes. BE INTENTIONAL. KEEP […]

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Cure for “Needle Phobia” Rocks Healthcare

Cure for “Needle Phobia” Rocks Healthcare

October 6, 20150 Comments

Are you afraid of needles? Turns out there an actual recognized medical condition called “needle phobia” and about 30 million people in the US suffer from it.  Doctors deal with it every day because many fearful patients don’t follow through with their doctor’s lab requisitions. Consequently, medical conditions go undiagnosed until they become emergencies. Wouldn’t […]

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Only Speedy Customers Allowed!

Only Speedy Customers Allowed!

September 9, 20150 Comments

I pulled into this bank and was so appalled to see this sign I had to share it with you. I’m sure Wells Fargo didn’t intentionally mean to hurry you along – but the message they are sending to their customers is, “Don’t spend any longer than an hour with us or we will tow your car.”  I […]

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Even Business Gifts Should Be Emotional

Even Business Gifts Should Be Emotional

April 24, 20150 Comments

First, this is not a commercial for the swag you see above. But I have to tell you the brand name because it’s relevant to the story. Secondly, this is not a story about food. It’s about relevance on a couple of levels. Ok, disclaimers turned in. Let’s move on to the tale. As some […]

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How to Save Your Business

August 19, 20130 Comments

Michael Burger for The Relevant Report. We think it is crucial for you to stay keenly aware of any shifts in customer buying habits so that you can adjust your business model to stay relevant to the people who give you their money. Today, I’ve got a great example of a small business that did […]

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URGENT COMPANIES Ensure Relevance

August 7, 20130 Comments

Short attention spans, ubiquitous Broadband and over 1-Billion smart devices have not only changed the pace of disseminating information, but it has allowed our time-starved society to expect their every desire to be within grasp, “On-Demand.” Ross encourages Leaders to Decide Now, or be Irrelevant Later.  Today’s Urgent Company will benefit from executives who can […]

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How to Upgrade Your Client Pitch

July 31, 20130 Comments

Hi! Ross Shafer for the Relevant Report, and I am about you make you a rock star at your next sales presentation. Hopefully you have gotten your world-class graphics together…and even more hopeful that you are NOT going to be using a flip chart or white board like the one you see here. Maybe you’ve upgraded […]

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Service Trumps Product Every Time

July 25, 20130 Comments

Michael Burger here for the Relevant Report. How’s your customer service? You know the expression “size does matter/” Well I’m here to tell you that it’s true, but it’s not what you think. The guy behind me is Don Gilbert. He’s got a company called Living Interiors. It’s an interior landscape business; a small B2B […]

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How to Conquer Job Burnout

July 21, 20130 Comments

Ross Shafer for the Relevant Report.  Today, I want to talk about how to conquer burnout…in your job or career. If you’re feeling burned out at work it is probably because you’re being asked to work ridiculous hours – nights – weekends – holidays – and every day you come home exhausted; virtually paralyzed to […]

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How to Delight Your Customers EVERY TIME!

July 18, 20130 Comments

Is your business stuck trying to figure out what your customer wants? You know there’s a really clever and sophisticated way to discover this…. Ask em! There’s a niche in the retail business where companies let the customer design and personalize what they buy. Nike was one of the first. It’s called NikeID. You pick […]

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