Tag: sales
Cure for “Needle Phobia” Rocks Healthcare
Are you afraid of needles? Turns out there an actual recognized medical condition called “needle phobia” and about 30 million people in the US suffer from it. Doctors deal with it every day because many fearful patients don’t follow through with their doctor’s lab requisitions. Consequently, medical conditions go undiagnosed until they become emergencies. Wouldn’t […]
Who Wins The Job Interview?
Are you ever curious about why some people get hired over others? Me too. Luckily I have a sneaky way to find answers to these kinds of questions. I ask them in plain view of the world! Last month, as I was filling in as the morning drive talk radio host on Denver’s 710AM – […]
How do You Challenge Yourself?
Let’s assume you want to grow your business. Maybe you want the skills to transition to a new career. Suppose you want a better personal life than you had last year. Those aspirations can be the seeds of motivation. But none of those things will ever happen without motion of some kind. But what are […]
How to Upgrade Your Client Pitch
Hi! Ross Shafer for the Relevant Report, and I am about you make you a rock star at your next sales presentation. Hopefully you have gotten your world-class graphics together…and even more hopeful that you are NOT going to be using a flip chart or white board like the one you see here. Maybe you’ve upgraded […]
Why Hold Expensive Meetings?
Hi Ross Shafer for the Relevant Report and I am in the Bahamas…Nassau…Paradise Island….and that is the Atlantis hotel in the background. So why would I be reporting from here? I’ll tell you why. Just a few years ago it was unheard of for an organization or company to hold a meeting at an expensive, exotic […]
Service Trumps Product Every Time
Michael Burger here for the Relevant Report. How’s your customer service? You know the expression “size does matter/” Well I’m here to tell you that it’s true, but it’s not what you think. The guy behind me is Don Gilbert. He’s got a company called Living Interiors. It’s an interior landscape business; a small B2B […]
How to Delight Your Customers EVERY TIME!
Is your business stuck trying to figure out what your customer wants? You know there’s a really clever and sophisticated way to discover this…. Ask em! There’s a niche in the retail business where companies let the customer design and personalize what they buy. Nike was one of the first. It’s called NikeID. You pick […]
How to Double Your Revenue
I want to tell you about a true American success story…born from noticing the obvious. Recently at a Denny’s Franchise Owner’s meeting I met a young man named Glenn Beattie. Glenn scraped together enough money to buy a Denny’s restaurant in Phoenix, Arizona. He wasn’t afraid he’d lose money because he had noticed something obvious […]
How to Out-Starbucks … Starbucks
Growing up my mom would pay about 1.20 for a pound of Folger’s coffee, because Mrs.Olson said “Mountain Grown” coffee was the best. Then Starbucks comes along and says the coffee mom drank was garbage…and they made us feel smart to pay 11 bucks for a 1lb bag. Would YOU pay 45.00 for a 12oz […]
Separate Your Service
I have to tell you what happened to me as I preparing to do an event in Carlsbad, Calif. at the Park Hyatt hotel. In was typical morning. I ordered breakfast. Room service comes. But the room service attendant, Roxanna, delivered something I have never seen before. She brought a full-sized toaster to freshly toast […]
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