Meet the Team Behind The Relevant Report

The Relevant Report™ was founded by 6-time Emmy® winner and best selling business author & speaker, Ross Shafer. Ross is the author of Are You Relevant? Grab More Market Share, and Nobody Moved Your Cheese.

Ross Shafer

Ross and his diverse team of consultants, speakers, bloggers, and authors are constantly scouring the earth for innovations that you can use. We are dedicated to identifying emerging buying habits so that you can sustain relevancy to your customers, clients, and employees.

As the host, writer, and producer of (5) national network level talk, game, and magazine shows, Ross’ broadcast background has repeatedly convinced him that the public consciousness has a mind and ‘herd mentality’ of it’s own. Collectively, the culture always dictates which products, organizations, and people will be successful…and who will fail.

To date, Ross has produced (14) Human Resource training films, (5) business books, and spoken/advised over 2,300 business organizations and professional associations.




Michael Burger

Michael Burger has been a successful real estate entrepreneur buying and selling waterfront properties in Southern California, and recently co-founded the Relevant Report; an internationally acclaimed innovation video blog designed to inspire individuals and companies. Michael just published his new book (with Ross Shafer), Absolutely Necessary (bullet proof tactics to keep you in high demand.)

Michael started his career performing stand up comedy on cruise ships.“When I got to the point I could keep 1500 passengers from going to the buffet, I knew I had an act” says Michael. So ready that 10 television shows followed including the ABC talk show Mike and Maty, Match Game and Iron Chef. In addition to hosting network TV shows, Michael collects and restores mid 60’s muscle cars and spends a good deal of his time with Betty White, as part of the team that brings you the TVLand sitcom Hot in Cleveland…but that’s another story. In Michael’s spare time he enjoys tennis, golf, cycling, room service—basically everything in the hotel brochure.


Pat Cashman

Pat Cashman also understands the clear parallel between broadcasting and “making a profit by leveraging what the culture gives us.”

As one of our legacy certified presenters, Pat is not only confident in teaching the material from our books and speeches…but he is a regular consultant for Microsoft and Real Networks. You’ll enjoy our rock-solid content delivered with Pat’s

Engaging, funny point-of-view. Pat has received multiple Emmy awards for his work on the Disney TV series, Bill Nye the Science Guy. And he is also the announcer for Wii’s enormously popular Super Smash Bros. Brawl.



Cam Marston

Cam Marston is the leading expert on the impact of generational characteristics and differences on the workplace and the marketplace. As the author of(4) books, columnist, blogger, and lecturer, he imparts a clear understanding of how generational demographics are changing the landscape of business. Marston’s expertise has also been featured in the Wall Street Journal, The Economist, the Chicago Tribune, BusinessWeek, Fortune, Money, and Forbes, as well as on Good Morning America and the BBC



Mark Sanborn

Mark is the perfect leadership expert in what we refer to as, The Relevant Era, in that Mark believes that, in these times, leadership is a choice – NOT a title or a position. He is not a fan of “cloning success”…but rather engaging your team in a process of discovery – and then advising options based on your unique leadership style, culture, and objectives. Mark can coach you to capture the attention and imagination of those you lead – in the very same way. You’ll learn how to make sure your customers, clients, and team members retain (and act) on the ideas you communicate.

Key results areas include:

  1. Increasing shared focus
  2. Developing others
  3. Creating and adding value in your business/organization
  4. Persuasive communication
  5. Leading change and the issue of a leader’s inner life and its affect on effectiveness.

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