Tag: manager
Cure for “Needle Phobia” Rocks Healthcare
Are you afraid of needles? Turns out there an actual recognized medical condition called “needle phobia” and about 30 million people in the US suffer from it. Doctors deal with it every day because many fearful patients don’t follow through with their doctor’s lab requisitions. Consequently, medical conditions go undiagnosed until they become emergencies. Wouldn’t […]
Can You Lead a Turnaround?
Could you run a company if the serious threat of bankruptcy were looming? C’mon, it’s much easier for a leader to run a company when business is bright and rosy…but you need to be a leader who can face reality, jump into an unexpected firestorm, and rescue your company from market obliteration. A leader like […]
Who Wins The Job Interview?
Are you ever curious about why some people get hired over others? Me too. Luckily I have a sneaky way to find answers to these kinds of questions. I ask them in plain view of the world! Last month, as I was filling in as the morning drive talk radio host on Denver’s 710AM – […]
Will You be Qualified to Work in 2020?
Work force dynamics in the year 2020 may scare you. First, the oldest Millennials will be 40 years-old and ready to take over your company. These “digital natives” grew up installing home routers and building websites for their parents. Millennials made Facebook and Twitter rich. So, by 2020 they will expect technology to start working […]
How to Double Your Revenue
I want to tell you about a true American success story…born from noticing the obvious. Recently at a Denny’s Franchise Owner’s meeting I met a young man named Glenn Beattie. Glenn scraped together enough money to buy a Denny’s restaurant in Phoenix, Arizona. He wasn’t afraid he’d lose money because he had noticed something obvious […]
How to Out-Starbucks … Starbucks
Growing up my mom would pay about 1.20 for a pound of Folger’s coffee, because Mrs.Olson said “Mountain Grown” coffee was the best. Then Starbucks comes along and says the coffee mom drank was garbage…and they made us feel smart to pay 11 bucks for a 1lb bag. Would YOU pay 45.00 for a 12oz […]
Separate Your Service
I have to tell you what happened to me as I preparing to do an event in Carlsbad, Calif. at the Park Hyatt hotel. In was typical morning. I ordered breakfast. Room service comes. But the room service attendant, Roxanna, delivered something I have never seen before. She brought a full-sized toaster to freshly toast […]
How to Fight a Price War
Best Buy doesn’t like what you’re doing and they’re fighting back. Does this sound familiar? Let’s say you’re in the market for a camera or the latest flatscreen TV. You walk into Best Buy, you play with the cameras, you wander over to the TVs, stare at a few favorites, you write down a couple […]
Nordstrom’s Brilliant Hiring Policy
Do you worry about your employee training? Do you go through a series of vetting interviews and personality tests? It’s complicated…but it doesn’t have to be. I interviewed Bruce Nordstrom of the much-admired Nordstrom Department stores. Bruce took that company from $20 Million to $2 Billion….and he told me they don’t have a formal sales […]
Guerilla Marketing from Samsung?
Hi Ross Shafer with the Relevant Report. I just got into the Orlando airport and, on my flight, I was sitting next to a woman who I would guess was between 75 ad 80 years old. She was coming to Orlando to visit her grandkids. A man on the other side of us struck up […]
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