Tag: work
How to Upgrade Your Client Pitch
Hi! Ross Shafer for the Relevant Report, and I am about you make you a rock star at your next sales presentation. Hopefully you have gotten your world-class graphics together…and even more hopeful that you are NOT going to be using a flip chart or white board like the one you see here. Maybe you’ve upgraded […]
Why Hold Expensive Meetings?
Hi Ross Shafer for the Relevant Report and I am in the Bahamas…Nassau…Paradise Island….and that is the Atlantis hotel in the background. So why would I be reporting from here? I’ll tell you why. Just a few years ago it was unheard of for an organization or company to hold a meeting at an expensive, exotic […]
Service Trumps Product Every Time
Michael Burger here for the Relevant Report. How’s your customer service? You know the expression “size does matter/” Well I’m here to tell you that it’s true, but it’s not what you think. The guy behind me is Don Gilbert. He’s got a company called Living Interiors. It’s an interior landscape business; a small B2B […]
How to Conquer Job Burnout
Ross Shafer for the Relevant Report. Today, I want to talk about how to conquer burnout…in your job or career. If you’re feeling burned out at work it is probably because you’re being asked to work ridiculous hours – nights – weekends – holidays – and every day you come home exhausted; virtually paralyzed to […]
How to Delight Your Customers EVERY TIME!
Is your business stuck trying to figure out what your customer wants? You know there’s a really clever and sophisticated way to discover this…. Ask em! There’s a niche in the retail business where companies let the customer design and personalize what they buy. Nike was one of the first. It’s called NikeID. You pick […]
How to Double Your Revenue
I want to tell you about a true American success story…born from noticing the obvious. Recently at a Denny’s Franchise Owner’s meeting I met a young man named Glenn Beattie. Glenn scraped together enough money to buy a Denny’s restaurant in Phoenix, Arizona. He wasn’t afraid he’d lose money because he had noticed something obvious […]
Nordstrom’s Brilliant Hiring Policy
Do you worry about your employee training? Do you go through a series of vetting interviews and personality tests? It’s complicated…but it doesn’t have to be. I interviewed Bruce Nordstrom of the much-admired Nordstrom Department stores. Bruce took that company from $20 Million to $2 Billion….and he told me they don’t have a formal sales […]
Brilliant Shirts for Fat Guys
Michael Burger here for the Relevant Report. Coming to you wearing my $100.00 Tommy Bahama shirt. I’m not sharing that to brag or promote the brand, but to set up a success story of how a company leveraged into a trend so simple, so obvious, you’re gonna say “Now, that’s brilliant!” Tommy Bahama, a billion […]
Guerilla Marketing from Samsung?
Hi Ross Shafer with the Relevant Report. I just got into the Orlando airport and, on my flight, I was sitting next to a woman who I would guess was between 75 ad 80 years old. She was coming to Orlando to visit her grandkids. A man on the other side of us struck up […]
An innovation that makes some people mad!
Michael Burger for the Relevant Report As you know, here at the Relevant Report, we scour the world for innovations that revolutionize a company or an industry. But I’ve actually found an innovation that makes a certain group of people very, very angry. Got your attention, didn’t I? This is the Tide laundry pod, and […]
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