Tag: work
Are You Innovating? If not, they will!
Michael Burger here for the Relevant Report Every morning I wake up to brand new innovations, seemingly created overnight. Seriously, people are so creative and innovative; new products faster than I can share them with you. However, as I was remodeling my home office, I ran across a new one you just have to see. I bought a new […]
Auto Paint & Weddings are Similar
I spoke at a big Auto Body Paint convention and learned that (for years) PPG was the world’s leading oil-based auto paint supplier. But when their scientists created a superior paint color match water-borne paint, they knew they had to retrain thousands of body shop painters. Realistically, that meant investing 10-12 months with each painter…and […]
Offer Customers Wi-Fi as a Value Add
Our clients frequently asked this question, “What can we offer our customers and clients as a Value-Add?” Well, Value-Add means you want to offer a bonus that your competitors don’t. First, if you are already offering great service, authentic empathy, and a sense of customer urgency…then we answer, “give people FREE WI-FI – It’s cheap […]
How to Grab More Market Share
Ross Shafer’s newest book (Grab More Market Share) was written for any CEO, President, Manager, or business owner who wants to garner more market share in a flat (or declining) economy. Face it, even the world’s best experts have no idea when (or if) the economy will “rally.” So stop waiting. If the entire economy […]
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