Tag: customer
How to Delight Your Customers EVERY TIME!
Is your business stuck trying to figure out what your customer wants? You know there’s a really clever and sophisticated way to discover this…. Ask em! There’s a niche in the retail business where companies let the customer design and personalize what they buy. Nike was one of the first. It’s called NikeID. You pick […]
How to “Make it Snow Money”
Hi, this is Ross Shafer and I want you to stay with me because I have a metaphor success story that applies to you! I’m reporting today from Gondola #1 in Vail, Colorado. Vail is one of the world’s most desirable ski resorts. People spend thousands of dollars just to get here…and when they do…they […]
Can You Guess this 24/7 Success Story?
Hey like it or not… Your customer is becoming more demanding than ever before. Oh they’ll buy from you as long as THEY can do it on THEIR schedule…which usually means RIGHT NOW! That being said, I’ve got a riddle for you..I just shopped from a retailer who is open 24 hours – has no employees […]
Vitamin Cottage “Off Hours”
This is a tiny, but powerful Relevant Report today. I want to introduce you a grocery store called Natural Grocers/Vitamin Cottage. They have about 80 locations and have been in business for over 55 years. But what you will find significant is their store hours. They are open from 8:56 a.m. until 8:04 p/m/ weekdays. […]
Go to the Wrong Meetings!
Too many business owners and managers ONLY attend the conferences and conventions within their own industry. They only listen to industry “experts.” That’s fine but if that’s how you get your information you are missing out on an entire world of great ideas. What’s worse is that you may be robbing yourself of finding innovations […]
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