Tag: Customer Experience
Separate Your Service
I have to tell you what happened to me as I preparing to do an event in Carlsbad, Calif. at the Park Hyatt hotel. In was typical morning. I ordered breakfast. Room service comes. But the room service attendant, Roxanna, delivered something I have never seen before. She brought a full-sized toaster to freshly toast […]
How to Fight a Price War
Best Buy doesn’t like what you’re doing and they’re fighting back. Does this sound familiar? Let’s say you’re in the market for a camera or the latest flatscreen TV. You walk into Best Buy, you play with the cameras, you wander over to the TVs, stare at a few favorites, you write down a couple […]
Nordstrom’s Brilliant Hiring Policy
Do you worry about your employee training? Do you go through a series of vetting interviews and personality tests? It’s complicated…but it doesn’t have to be. I interviewed Bruce Nordstrom of the much-admired Nordstrom Department stores. Bruce took that company from $20 Million to $2 Billion….and he told me they don’t have a formal sales […]
Brilliant Shirts for Fat Guys
Michael Burger here for the Relevant Report. Coming to you wearing my $100.00 Tommy Bahama shirt. I’m not sharing that to brag or promote the brand, but to set up a success story of how a company leveraged into a trend so simple, so obvious, you’re gonna say “Now, that’s brilliant!” Tommy Bahama, a billion […]
Guerilla Marketing from Samsung?
Hi Ross Shafer with the Relevant Report. I just got into the Orlando airport and, on my flight, I was sitting next to a woman who I would guess was between 75 ad 80 years old. She was coming to Orlando to visit her grandkids. A man on the other side of us struck up […]
An innovation that makes some people mad!
Michael Burger for the Relevant Report As you know, here at the Relevant Report, we scour the world for innovations that revolutionize a company or an industry. But I’ve actually found an innovation that makes a certain group of people very, very angry. Got your attention, didn’t I? This is the Tide laundry pod, and […]
Are You Innovating? If not, they will!
Michael Burger here for the Relevant Report Every morning I wake up to brand new innovations, seemingly created overnight. Seriously, people are so creative and innovative; new products faster than I can share them with you. However, as I was remodeling my home office, I ran across a new one you just have to see. I bought a new […]
You GOT the business…now KEEP IT!
Michael Burger here for the Relevant Report. Experts are telling us the real estate market is finally heating up. So now more than ever, you need to let your clients know you are there for them. How do you do that? Well you might want to try something this simple…. In the words of Don […]
Next Time, Say YES!
Have you ever been asked to do something you weren’t qualified for…and you said NO because of fear? Well, after this story maybe next time you’ll say YES. This is exactly what happened to my friend speaker/author, Dr. Nido Quebin. The board of struggling High Point University in North Carolina asked Quebin to be their […]
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