Tag: chain
How to Double Your Revenue
I want to tell you about a true American success story…born from noticing the obvious. Recently at a Denny’s Franchise Owner’s meeting I met a young man named Glenn Beattie. Glenn scraped together enough money to buy a Denny’s restaurant in Phoenix, Arizona. He wasn’t afraid he’d lose money because he had noticed something obvious […]
How to Out-Starbucks … Starbucks
Growing up my mom would pay about 1.20 for a pound of Folger’s coffee, because Mrs.Olson said “Mountain Grown” coffee was the best. Then Starbucks comes along and says the coffee mom drank was garbage…and they made us feel smart to pay 11 bucks for a 1lb bag. Would YOU pay 45.00 for a 12oz […]
Separate Your Service
I have to tell you what happened to me as I preparing to do an event in Carlsbad, Calif. at the Park Hyatt hotel. In was typical morning. I ordered breakfast. Room service comes. But the room service attendant, Roxanna, delivered something I have never seen before. She brought a full-sized toaster to freshly toast […]
How to Fight a Price War
Best Buy doesn’t like what you’re doing and they’re fighting back. Does this sound familiar? Let’s say you’re in the market for a camera or the latest flatscreen TV. You walk into Best Buy, you play with the cameras, you wander over to the TVs, stare at a few favorites, you write down a couple […]
Nordstrom’s Brilliant Hiring Policy
Do you worry about your employee training? Do you go through a series of vetting interviews and personality tests? It’s complicated…but it doesn’t have to be. I interviewed Bruce Nordstrom of the much-admired Nordstrom Department stores. Bruce took that company from $20 Million to $2 Billion….and he told me they don’t have a formal sales […]
Brilliant Shirts for Fat Guys
Michael Burger here for the Relevant Report. Coming to you wearing my $100.00 Tommy Bahama shirt. I’m not sharing that to brag or promote the brand, but to set up a success story of how a company leveraged into a trend so simple, so obvious, you’re gonna say “Now, that’s brilliant!” Tommy Bahama, a billion […]
Guerilla Marketing from Samsung?
Hi Ross Shafer with the Relevant Report. I just got into the Orlando airport and, on my flight, I was sitting next to a woman who I would guess was between 75 ad 80 years old. She was coming to Orlando to visit her grandkids. A man on the other side of us struck up […]
Are You Innovating? If not, they will!
Michael Burger here for the Relevant Report Every morning I wake up to brand new innovations, seemingly created overnight. Seriously, people are so creative and innovative; new products faster than I can share them with you. However, as I was remodeling my home office, I ran across a new one you just have to see. I bought a new […]
Offer Customers Wi-Fi as a Value Add
Our clients frequently asked this question, “What can we offer our customers and clients as a Value-Add?” Well, Value-Add means you want to offer a bonus that your competitors don’t. First, if you are already offering great service, authentic empathy, and a sense of customer urgency…then we answer, “give people FREE WI-FI – It’s cheap […]
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