Tag: Leadership
You are Paid to Show Up
Your skills are important to a lot of people. Other people depend upon your contributions. And, if you have made a commitment to your employer (to do a particular job) then you are expected to be there and perform that job. If you don’t show up, you might be jeopardizing the efforts of your entire […]
ARE YOU ABSOLUTELY NECESSARY?
Are you feeling like you don’t matter to your company anymore? Have you recently been passed over for a promotion or a raise? Maybe you’re even afraid your job will be phased out? If you feel that way, you are probably right. But we can help. (That’s why we wrote this book). We want you […]
How to Save Your Business
Michael Burger for The Relevant Report. We think it is crucial for you to stay keenly aware of any shifts in customer buying habits so that you can adjust your business model to stay relevant to the people who give you their money. Today, I’ve got a great example of a small business that did […]
URGENT COMPANIES Ensure Relevance
Short attention spans, ubiquitous Broadband and over 1-Billion smart devices have not only changed the pace of disseminating information, but it has allowed our time-starved society to expect their every desire to be within grasp, “On-Demand.” Ross encourages Leaders to Decide Now, or be Irrelevant Later. Today’s Urgent Company will benefit from executives who can […]
How to Upgrade Your Client Pitch
Hi! Ross Shafer for the Relevant Report, and I am about you make you a rock star at your next sales presentation. Hopefully you have gotten your world-class graphics together…and even more hopeful that you are NOT going to be using a flip chart or white board like the one you see here. Maybe you’ve upgraded […]
Service Trumps Product Every Time
Michael Burger here for the Relevant Report. How’s your customer service? You know the expression “size does matter/” Well I’m here to tell you that it’s true, but it’s not what you think. The guy behind me is Don Gilbert. He’s got a company called Living Interiors. It’s an interior landscape business; a small B2B […]
How to Delight Your Customers EVERY TIME!
Is your business stuck trying to figure out what your customer wants? You know there’s a really clever and sophisticated way to discover this…. Ask em! There’s a niche in the retail business where companies let the customer design and personalize what they buy. Nike was one of the first. It’s called NikeID. You pick […]
How to Double Your Revenue
I want to tell you about a true American success story…born from noticing the obvious. Recently at a Denny’s Franchise Owner’s meeting I met a young man named Glenn Beattie. Glenn scraped together enough money to buy a Denny’s restaurant in Phoenix, Arizona. He wasn’t afraid he’d lose money because he had noticed something obvious […]
How to Out-Starbucks … Starbucks
Growing up my mom would pay about 1.20 for a pound of Folger’s coffee, because Mrs.Olson said “Mountain Grown” coffee was the best. Then Starbucks comes along and says the coffee mom drank was garbage…and they made us feel smart to pay 11 bucks for a 1lb bag. Would YOU pay 45.00 for a 12oz […]
Nordstrom’s Brilliant Hiring Policy
Do you worry about your employee training? Do you go through a series of vetting interviews and personality tests? It’s complicated…but it doesn’t have to be. I interviewed Bruce Nordstrom of the much-admired Nordstrom Department stores. Bruce took that company from $20 Million to $2 Billion….and he told me they don’t have a formal sales […]
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