Tag: customers
Why Hold Expensive Meetings?
Hi Ross Shafer for the Relevant Report and I am in the Bahamas…Nassau…Paradise Island….and that is the Atlantis hotel in the background. So why would I be reporting from here? I’ll tell you why. Just a few years ago it was unheard of for an organization or company to hold a meeting at an expensive, exotic […]
How to Delight Your Customers EVERY TIME!
Is your business stuck trying to figure out what your customer wants? You know there’s a really clever and sophisticated way to discover this…. Ask em! There’s a niche in the retail business where companies let the customer design and personalize what they buy. Nike was one of the first. It’s called NikeID. You pick […]
How to Double Your Revenue
I want to tell you about a true American success story…born from noticing the obvious. Recently at a Denny’s Franchise Owner’s meeting I met a young man named Glenn Beattie. Glenn scraped together enough money to buy a Denny’s restaurant in Phoenix, Arizona. He wasn’t afraid he’d lose money because he had noticed something obvious […]
How to Out-Starbucks … Starbucks
Growing up my mom would pay about 1.20 for a pound of Folger’s coffee, because Mrs.Olson said “Mountain Grown” coffee was the best. Then Starbucks comes along and says the coffee mom drank was garbage…and they made us feel smart to pay 11 bucks for a 1lb bag. Would YOU pay 45.00 for a 12oz […]
How to Fight a Price War
Best Buy doesn’t like what you’re doing and they’re fighting back. Does this sound familiar? Let’s say you’re in the market for a camera or the latest flatscreen TV. You walk into Best Buy, you play with the cameras, you wander over to the TVs, stare at a few favorites, you write down a couple […]
You GOT the business…now KEEP IT!
Michael Burger here for the Relevant Report. Experts are telling us the real estate market is finally heating up. So now more than ever, you need to let your clients know you are there for them. How do you do that? Well you might want to try something this simple…. In the words of Don […]
Details Matter…But How Small?
Ross Shafer for the Relevant Report…and I’m staying at the Lowe’s Coronado Bay Resort near san Diego, California. It’s beautiful here with the seagulls and boats. But today I want to talk about details. Tiny details that matter; especially when you’re trying to make a good impression on a client or top customer. I’m here […]
Offer Customers Wi-Fi as a Value Add
Our clients frequently asked this question, “What can we offer our customers and clients as a Value-Add?” Well, Value-Add means you want to offer a bonus that your competitors don’t. First, if you are already offering great service, authentic empathy, and a sense of customer urgency…then we answer, “give people FREE WI-FI – It’s cheap […]
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