Tag: wallet

How to Upgrade Your Client Pitch

July 31, 20130 Comments

Hi! Ross Shafer for the Relevant Report, and I am about you make you a rock star at your next sales presentation. Hopefully you have gotten your world-class graphics together…and even more hopeful that you are NOT going to be using a flip chart or white board like the one you see here. Maybe you’ve upgraded […]

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How to Conquer Job Burnout

July 21, 20130 Comments

Ross Shafer for the Relevant Report.  Today, I want to talk about how to conquer burnout…in your job or career. If you’re feeling burned out at work it is probably because you’re being asked to work ridiculous hours – nights – weekends – holidays – and every day you come home exhausted; virtually paralyzed to […]

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How to Delight Your Customers EVERY TIME!

July 18, 20130 Comments

Is your business stuck trying to figure out what your customer wants? You know there’s a really clever and sophisticated way to discover this…. Ask em! There’s a niche in the retail business where companies let the customer design and personalize what they buy. Nike was one of the first. It’s called NikeID. You pick […]

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How to Double Your Revenue

July 12, 20130 Comments

I want to tell you about a true American success story…born from noticing the obvious. Recently at a Denny’s Franchise Owner’s meeting I met a young man named Glenn Beattie. Glenn scraped together enough money to buy a Denny’s restaurant in Phoenix, Arizona. He wasn’t afraid he’d lose money because he had noticed something obvious […]

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How to Fight a Price War

June 28, 20130 Comments

Best Buy doesn’t like what you’re doing and they’re fighting back. Does this sound familiar? Let’s say you’re in the market for a camera or the latest flatscreen TV. You walk into Best Buy, you play with the cameras, you wander over to the TVs, stare at a few favorites, you write down a couple […]

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Brilliant Shirts for Fat Guys

June 18, 20130 Comments

Michael Burger here for the Relevant Report. Coming to you wearing my $100.00 Tommy Bahama shirt. I’m not sharing that to brag or promote the brand, but to set up a success story of how a company leveraged into a trend so simple, so obvious, you’re gonna say “Now, that’s brilliant!” Tommy Bahama, a billion […]

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An innovation that makes some people mad!

April 29, 20131 Comment

Michael Burger for the Relevant Report As you know, here at the Relevant Report, we scour the world for innovations that revolutionize a company or an industry. But I’ve actually found an innovation that makes a certain group of people very, very angry.  Got your attention, didn’t I? This is the Tide laundry pod, and […]

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Are You Innovating? If not, they will!

April 10, 20130 Comments

Michael Burger here for the Relevant Report Every morning I wake up to brand new innovations, seemingly created overnight. Seriously, people are so creative and innovative; new products faster than I can share them with you. However, as I was remodeling my home office, I ran across a new one you just have to see. I bought a new […]

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Old People Have the Money You Want

September 6, 20120 Comments

I just spoke to a company called Smith & Nephew. They are a company that makes artificial hips and knees and shoulders. A lot of people are buying these replacement parts because they want to be active seniors…people over 55 years old. Instead of worrying about which demographic to go after, think about who has […]

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