Tag: position

Business Building By Perioscoping

Business Building By Perioscoping

December 9, 20150 Comments

The Periscope APP has allowed Twitter account holders to do live business broadcasts from interesting places and events. And I do mean interesting! Think of Periscoping as an ADVENTURE. You are our PERSONAL TOUR GUIDE. You are taking your audience into a world they don’t normally get to see… through your eyes. BE INTENTIONAL. KEEP […]

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Who Wins The Job Interview?

Who Wins The Job Interview?

July 22, 20150 Comments

Are you ever curious about why some people get hired over others? Me too. Luckily I have a sneaky way to find answers to these kinds of questions. I ask them in plain view of the world! Last month, as I was filling in as the morning drive talk radio host on Denver’s 710AM – […]

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Even Business Gifts Should Be Emotional

Even Business Gifts Should Be Emotional

April 24, 20150 Comments

First, this is not a commercial for the swag you see above. But I have to tell you the brand name because it’s relevant to the story. Secondly, this is not a story about food. It’s about relevance on a couple of levels. Ok, disclaimers turned in. Let’s move on to the tale. As some […]

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YOUR COMPANY ISN’T PERFECT

YOUR COMPANY ISN’T PERFECT

March 11, 20150 Comments

Our team is frequently hired to advise companies on how to become more relevant. Actually, companies want us to tell them how to be “the MOST relevant” in their industry. This is a challenge because we have yet to come across the 100% perfectly relevant organization. You’d think we had found that perfect company by […]

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ARE YOU ABSOLUTELY NECESSARY?

ARE YOU ABSOLUTELY NECESSARY?

February 26, 20151 Comment

Are you feeling like you don’t matter to your company anymore? Have you recently been passed over for a promotion or a raise? Maybe you’re even afraid your job will be phased out? If you feel that way, you are probably right. But we can help. (That’s why we wrote this book). We want you […]

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URGENT COMPANIES Ensure Relevance

August 7, 20130 Comments

Short attention spans, ubiquitous Broadband and over 1-Billion smart devices have not only changed the pace of disseminating information, but it has allowed our time-starved society to expect their every desire to be within grasp, “On-Demand.” Ross encourages Leaders to Decide Now, or be Irrelevant Later.  Today’s Urgent Company will benefit from executives who can […]

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How to Upgrade Your Client Pitch

July 31, 20130 Comments

Hi! Ross Shafer for the Relevant Report, and I am about you make you a rock star at your next sales presentation. Hopefully you have gotten your world-class graphics together…and even more hopeful that you are NOT going to be using a flip chart or white board like the one you see here. Maybe you’ve upgraded […]

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Service Trumps Product Every Time

July 25, 20130 Comments

Michael Burger here for the Relevant Report. How’s your customer service? You know the expression “size does matter/” Well I’m here to tell you that it’s true, but it’s not what you think. The guy behind me is Don Gilbert. He’s got a company called Living Interiors. It’s an interior landscape business; a small B2B […]

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How to Delight Your Customers EVERY TIME!

July 18, 20130 Comments

Is your business stuck trying to figure out what your customer wants? You know there’s a really clever and sophisticated way to discover this…. Ask em! There’s a niche in the retail business where companies let the customer design and personalize what they buy. Nike was one of the first. It’s called NikeID. You pick […]

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How to Out-Starbucks … Starbucks

July 9, 20130 Comments

Growing up my mom would pay about 1.20 for a pound of Folger’s coffee, because Mrs.Olson said “Mountain Grown” coffee was the best. Then Starbucks comes along and says the coffee mom drank was garbage…and they made us feel smart to pay 11 bucks for a 1lb bag. Would YOU pay 45.00 for a 12oz […]

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