Tag: Manufacturer
Old People Have the Money You Want
I just spoke to a company called Smith & Nephew. They are a company that makes artificial hips and knees and shoulders. A lot of people are buying these replacement parts because they want to be active seniors…people over 55 years old. Instead of worrying about which demographic to go after, think about who has […]
Auto Paint & Weddings are Similar
I spoke at a big Auto Body Paint convention and learned that (for years) PPG was the world’s leading oil-based auto paint supplier. But when their scientists created a superior paint color match water-borne paint, they knew they had to retrain thousands of body shop painters. Realistically, that meant investing 10-12 months with each painter…and […]
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