Tag: Manufacturer

Business Building By Perioscoping

Business Building By Perioscoping

December 9, 20150 Comments

The Periscope APP has allowed Twitter account holders to do live business broadcasts from interesting places and events. And I do mean interesting! Think of Periscoping as an ADVENTURE. You are our PERSONAL TOUR GUIDE. You are taking your audience into a world they don’t normally get to see… through your eyes. BE INTENTIONAL. KEEP […]

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Ford’s Six Cylinder Turnaround

Ford’s Six Cylinder Turnaround

September 23, 20150 Comments

When Alan Mulally, became the young CEO of Ford Motor Company he said, “We have been going out of business for forty years.” And, he was right. A succession of ineffective Ford family members had put their company in the bulls-eye of bankruptcy to the tune of $24 billion dollars. Mulally, who had spent his […]

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ARE YOU ABSOLUTELY NECESSARY?

ARE YOU ABSOLUTELY NECESSARY?

February 26, 20151 Comment

Are you feeling like you don’t matter to your company anymore? Have you recently been passed over for a promotion or a raise? Maybe you’re even afraid your job will be phased out? If you feel that way, you are probably right. But we can help. (That’s why we wrote this book). We want you […]

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How to Save Your Business

August 19, 20130 Comments

Michael Burger for The Relevant Report. We think it is crucial for you to stay keenly aware of any shifts in customer buying habits so that you can adjust your business model to stay relevant to the people who give you their money. Today, I’ve got a great example of a small business that did […]

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URGENT COMPANIES Ensure Relevance

August 7, 20130 Comments

Short attention spans, ubiquitous Broadband and over 1-Billion smart devices have not only changed the pace of disseminating information, but it has allowed our time-starved society to expect their every desire to be within grasp, “On-Demand.” Ross encourages Leaders to Decide Now, or be Irrelevant Later.  Today’s Urgent Company will benefit from executives who can […]

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How to Fight a Price War

June 28, 20130 Comments

Best Buy doesn’t like what you’re doing and they’re fighting back. Does this sound familiar? Let’s say you’re in the market for a camera or the latest flatscreen TV. You walk into Best Buy, you play with the cameras, you wander over to the TVs, stare at a few favorites, you write down a couple […]

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Brilliant Shirts for Fat Guys

June 18, 20130 Comments

Michael Burger here for the Relevant Report. Coming to you wearing my $100.00 Tommy Bahama shirt. I’m not sharing that to brag or promote the brand, but to set up a success story of how a company leveraged into a trend so simple, so obvious, you’re gonna say “Now, that’s brilliant!” Tommy Bahama, a billion […]

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An innovation that makes some people mad!

April 29, 20131 Comment

Michael Burger for the Relevant Report As you know, here at the Relevant Report, we scour the world for innovations that revolutionize a company or an industry. But I’ve actually found an innovation that makes a certain group of people very, very angry.  Got your attention, didn’t I? This is the Tide laundry pod, and […]

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How to Get 172 million YouTube Views

April 19, 20130 Comments

Michael Burger here for the Relevant Report. That’s loud, right? It also happens to be one of the most popular blenders in the world, but I’m not here to sell you a blender. I’m here to share with you the why and how it became the most popular blender in the world. It was a […]

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Are You Innovating? If not, they will!

April 10, 20130 Comments

Michael Burger here for the Relevant Report Every morning I wake up to brand new innovations, seemingly created overnight. Seriously, people are so creative and innovative; new products faster than I can share them with you. However, as I was remodeling my home office, I ran across a new one you just have to see. I bought a new […]

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