Tag: franchise
Cure for “Needle Phobia” Rocks Healthcare
Are you afraid of needles? Turns out there an actual recognized medical condition called “needle phobia” and about 30 million people in the US suffer from it. Doctors deal with it every day because many fearful patients don’t follow through with their doctor’s lab requisitions. Consequently, medical conditions go undiagnosed until they become emergencies. Wouldn’t […]
I’m 50. Now what?
Mid-Life Crisis much?! Almost everyone over 50 years old has asked the question. “I’m 50. Now what do I do?” Chances are you have been working for a quarter century (or more) and will recognize one or more of these scenarios. (1) You’ve worked at the same organization for most of your life. You wonder if […]
How to Double Your Revenue
I want to tell you about a true American success story…born from noticing the obvious. Recently at a Denny’s Franchise Owner’s meeting I met a young man named Glenn Beattie. Glenn scraped together enough money to buy a Denny’s restaurant in Phoenix, Arizona. He wasn’t afraid he’d lose money because he had noticed something obvious […]
Brilliant Shirts for Fat Guys
Michael Burger here for the Relevant Report. Coming to you wearing my $100.00 Tommy Bahama shirt. I’m not sharing that to brag or promote the brand, but to set up a success story of how a company leveraged into a trend so simple, so obvious, you’re gonna say “Now, that’s brilliant!” Tommy Bahama, a billion […]
Subway’s Market Share Grab
The world’s largest fast food chain, Subway, has 25,000 locations. With that kind of clout they figured they could go after more market share currently held by McDonald’s and Burger King. How and where did they start? They quickly identified that there was ton of business to be had in the “morning day part” i.e., […]
Offer Customers Wi-Fi as a Value Add
Our clients frequently asked this question, “What can we offer our customers and clients as a Value-Add?” Well, Value-Add means you want to offer a bonus that your competitors don’t. First, if you are already offering great service, authentic empathy, and a sense of customer urgency…then we answer, “give people FREE WI-FI – It’s cheap […]
How to Grab More Market Share
Ross Shafer’s newest book (Grab More Market Share) was written for any CEO, President, Manager, or business owner who wants to garner more market share in a flat (or declining) economy. Face it, even the world’s best experts have no idea when (or if) the economy will “rally.” So stop waiting. If the entire economy […]
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