Tag: Cost
Nordstrom’s Brilliant Hiring Policy
Do you worry about your employee training? Do you go through a series of vetting interviews and personality tests? It’s complicated…but it doesn’t have to be. I interviewed Bruce Nordstrom of the much-admired Nordstrom Department stores. Bruce took that company from $20 Million to $2 Billion….and he told me they don’t have a formal sales […]
Brilliant Shirts for Fat Guys
Michael Burger here for the Relevant Report. Coming to you wearing my $100.00 Tommy Bahama shirt. I’m not sharing that to brag or promote the brand, but to set up a success story of how a company leveraged into a trend so simple, so obvious, you’re gonna say “Now, that’s brilliant!” Tommy Bahama, a billion […]
Guerilla Marketing from Samsung?
Hi Ross Shafer with the Relevant Report. I just got into the Orlando airport and, on my flight, I was sitting next to a woman who I would guess was between 75 ad 80 years old. She was coming to Orlando to visit her grandkids. A man on the other side of us struck up […]
Are You Innovating? If not, they will!
Michael Burger here for the Relevant Report Every morning I wake up to brand new innovations, seemingly created overnight. Seriously, people are so creative and innovative; new products faster than I can share them with you. However, as I was remodeling my home office, I ran across a new one you just have to see. I bought a new […]
Old People Have the Money You Want
I just spoke to a company called Smith & Nephew. They are a company that makes artificial hips and knees and shoulders. A lot of people are buying these replacement parts because they want to be active seniors…people over 55 years old. Instead of worrying about which demographic to go after, think about who has […]
Offer Customers Wi-Fi as a Value Add
Our clients frequently asked this question, “What can we offer our customers and clients as a Value-Add?” Well, Value-Add means you want to offer a bonus that your competitors don’t. First, if you are already offering great service, authentic empathy, and a sense of customer urgency…then we answer, “give people FREE WI-FI – It’s cheap […]
How to Grab More Market Share
Ross Shafer’s newest book (Grab More Market Share) was written for any CEO, President, Manager, or business owner who wants to garner more market share in a flat (or declining) economy. Face it, even the world’s best experts have no idea when (or if) the economy will “rally.” So stop waiting. If the entire economy […]
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