Author Archive for Relevant Report
Nordstrom’s Brilliant Hiring Policy
Do you worry about your employee training? Do you go through a series of vetting interviews and personality tests? It’s complicated…but it doesn’t have to be. I interviewed Bruce Nordstrom of the much-admired Nordstrom Department stores. Bruce took that company from $20 Million to $2 Billion….and he told me they don’t have a formal sales […]
Brilliant Shirts for Fat Guys
Michael Burger here for the Relevant Report. Coming to you wearing my $100.00 Tommy Bahama shirt. I’m not sharing that to brag or promote the brand, but to set up a success story of how a company leveraged into a trend so simple, so obvious, you’re gonna say “Now, that’s brilliant!” Tommy Bahama, a billion […]
Guerilla Marketing from Samsung?
Hi Ross Shafer with the Relevant Report. I just got into the Orlando airport and, on my flight, I was sitting next to a woman who I would guess was between 75 ad 80 years old. She was coming to Orlando to visit her grandkids. A man on the other side of us struck up […]
An innovation that makes some people mad!
Michael Burger for the Relevant Report As you know, here at the Relevant Report, we scour the world for innovations that revolutionize a company or an industry. But I’ve actually found an innovation that makes a certain group of people very, very angry. Got your attention, didn’t I? This is the Tide laundry pod, and […]
Are You Innovating? If not, they will!
Michael Burger here for the Relevant Report Every morning I wake up to brand new innovations, seemingly created overnight. Seriously, people are so creative and innovative; new products faster than I can share them with you. However, as I was remodeling my home office, I ran across a new one you just have to see. I bought a new […]
How to Bribe Your Customers?
Michael Burger here for the Relevant Report Got a question for you. How aggressive are you at earning your customers repeat business? Gotta show you something that came in the mail today that got my attention. I ordered a cover for my MacBook from a company called outfityours.com. It arrived as promised, in fact a […]
What Can YOU Give The World?
Ok, this is my last Relevant Report from Vienna, Austria. I have to say that I was struck by the vast history and influence of this country… a country that brought the world Mozart, Beethoven, Licht, Strauss, Sigmund Freud, and the world’s greatest movie star, Arnold Schwarteznegger? But instead of thinking about what Austria has brought […]
Can Your Brand Survive 500 Years?
This is Ross Shafer reporting from Vienna, Austria; where I have just heard the Vienna Boys Choir. Imagine this group from a “brand perspective.” The Vienna Boys Choir has been performing for 500 years! How does a brand last 500 years!? Extreme Excellence. Thousands of boys ten-to-thirteen years-old audition for these roles and only the […]
You GOT the business…now KEEP IT!
Michael Burger here for the Relevant Report. Experts are telling us the real estate market is finally heating up. So now more than ever, you need to let your clients know you are there for them. How do you do that? Well you might want to try something this simple…. In the words of Don […]
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