This is Ross Shafer reporting from Vienna, Austria; where I have just heard the Vienna Boys Choir. Imagine this group from a “brand perspective.” The Vienna Boys Choir has been performing for 500 years! How does a brand last 500 years!? Extreme Excellence. Thousands of boys ten-to-thirteen years-old audition for these roles and only the […]
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The Relevant Report™ was founded by 6-time Emmy® winner and best selling business author & speaker, Ross Shafer. Ross is the author of Are You Relevant? Grab More Market Share, and Nobody Moved Your Cheese.
Ross Shafer
Ross and his diverse team of consultants, speakers, bloggers, and authors are constantly scouring the earth for innovations that you can use...Read More - Watch Video
Michael Burger
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Pat Cashman
Pat Cashman also understands the clear parallel between broadcasting and “making a profit by leveraging what the culture gives us.”...Read More - Watch Video
Cam Marston
Cam Marston is the leading expert on the impact of generational characteristics and differences on the workplace and the marketplace...Read More - Watch Video
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