Tag: fast food

Subway’s Market Share Grab

September 26, 20120 Comments

The world’s largest fast food chain, Subway, has 25,000 locations. With that kind of clout they figured they could go after more market share currently held by McDonald’s and Burger King. How and where did they start? They quickly identified that there was ton of business to be had in the “morning day part” i.e., […]

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