When Alan Mulally, became the young CEO of Ford Motor Company he said, “We have been going out of business for forty years.” And, he was right. A succession of ineffective Ford family members had put their company in the bulls-eye of bankruptcy to the tune of $24 billion dollars. Mulally, who had spent his […]
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The Relevant Report™ was founded by 6-time Emmy® winner and best selling business author & speaker, Ross Shafer. Ross is the author of Are You Relevant? Grab More Market Share, and Nobody Moved Your Cheese.
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