“Toasting” Innovation w/o The Nasty Hangover

November 5, 20120 Comments

Michael Burger with The Relevant Report coming to you from my hotel bathroom…more on that in a moment…I’m always looking out for people and companies that innovate, well I found a very smart and sobering guy doing just that…Vegas Baby! A town known for fun excess, and the occasional hangover. Come on, if you’ve not been this guy, at some point ya felt like it. Right? Well, say hi to this guy, Dr. Jason Burke a real deal doctor from Duke University…and this is his mobile hangover hospital! Get this, he drives up and down the strip picking up those ‘patients’ that may have had one too many adult beverages and are now paying the price.

It’s innovative, individualized, healthcare that meets a direct and immediate need. It costs 99 bucks and gets rid of your hangover in less than an hour.

So here’s a guy that leveraged into peoples immediate needs…and their inability to just say no.

What could you do, and forgive the pun, that could tap into your customers immediate and indivdualized needs and shoot them full of your good ideas?

Unfortunately at the moment this service is only available in Las Vegas so till then looks like I’ll have to stick with this…

This is Michael Burger with the Relevant Report

Filed in: Relevant Report

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