I just finished a meeting for the 7-11 Franchise group and here’s what I learned…last year 7-11 stores had a One Billion dollar increase in revenues ... Continue Reading »
I spoke at a big Auto Body Paint convention and learned that (for years) PPG was the world’s leading oil-based auto paint supplier. But when ... Continue Reading »
In the recession many organizations thought they had to offer the lowest possible prices to be able to compete. Well, ... Continue Reading »
Too many business owners and managers ONLY attend the conferences and conventions within their own industry. They only listen to ... Continue Reading »
Ross Shafer’s newest book (Grab More Market Share) was written for any CEO, President, Manager, or business owner who wants ... Continue Reading »
You’ve found The Relevant Report™! We post short, Video Blogs of the most relevant & innovative business practices we find in our travels. We cover ... Continue Reading »
Here’s How Altitude Improves Your Attitude By Michael Burger I recently flew from Minneapolis back home to Los Angeles. I spoke to 180 small business owners in the HVAC business on staying “Absolutely Necessary” to the their customers and each other. There’s a book published by the same name, I co-wrote it, but I digress. […]
Behave Like a Startup Has Your Company Felt Complacency Creeping in? When your company first launched, did you shake the world with something new and groundbreaking? Were you the unlikely underdog that unseated the industry leaders? Over time, have you had so much success that you’ve slowly lost your hunger? Do you find you aren’t […]
The Periscope APP has allowed Twitter account holders to do live business broadcasts from interesting places and events. And I do mean interesting! Think of Periscoping as an ADVENTURE. You are our PERSONAL TOUR GUIDE. You are taking your audience into a world they don’t normally get to see… through your eyes. BE INTENTIONAL. KEEP […]
Are you afraid of needles? Turns out there an actual recognized medical condition called “needle phobia” and about 30 million people in the US suffer from it. Doctors deal with it every day because many fearful patients don’t follow through with their doctor’s lab requisitions. Consequently, medical conditions go undiagnosed until they become emergencies. Wouldn’t […]
When Alan Mulally, became the young CEO of Ford Motor Company he said, “We have been going out of business for forty years.” And, he was right. A succession of ineffective Ford family members had put their company in the bulls-eye of bankruptcy to the tune of $24 billion dollars. Mulally, who had spent his […]
I pulled into this bank and was so appalled to see this sign I had to share it with you. I’m sure Wells Fargo didn’t intentionally mean to hurry you along – but the message they are sending to their customers is, “Don’t spend any longer than an hour with us or we will tow your car.” I […]
Could you run a company if the serious threat of bankruptcy were looming? C’mon, it’s much easier for a leader to run a company when business is bright and rosy…but you need to be a leader who can face reality, jump into an unexpected firestorm, and rescue your company from market obliteration. A leader like […]
Are you ever curious about why some people get hired over others? Me too. Luckily I have a sneaky way to find answers to these kinds of questions. I ask them in plain view of the world! Last month, as I was filling in as the morning drive talk radio host on Denver’s 710AM – […]
In my car coming back from the airport, not unusual in my line of work. What is unusual is what I saw inside the men’s room at the Chicago O’Hare International Airport. It was this. Wave your hand over this high-tech commode and a new, clean, sanitary gasket for lack of better word, rotates into […]
We are all guilty of coming up with what we think is a brilliant idea and trying to run fast with it. We are so convinced that our idea is so “White Hot” that we don’t even bother to ask anyone if our idea has actual value. After all, others may not see the “vision” […]
Recently, I’ve been getting panicked phone calls from smart, successful friends who ask, “I am afraid my industry is dying. How do I survive?” When I hear that I immediately wonder, “Is demand going away for your product? (Like when the automobile replaced the horse drawn carriage). Or is demand still strong for what you […]
The Relevant Report™ was founded by 6-time Emmy® winner and best selling business author & speaker, Ross Shafer. Ross is the author of Are You Relevant? Grab More Market Share, and Nobody Moved Your Cheese. Click Here to See All Members
Ross Shafer
Ross and his diverse team of consultants, speakers, bloggers, and authors are constantly scouring the earth for innovations that you can use...Read More
Cam Marston
Cam Marston is the leading expert on the impact of generational characteristics and differences on the workplace and the marketplace...Read More
Michael Burger
Michael Burger is probably best known to you for invading your home - via your Television. Michael was the host of the syndicated Match Game...Read More
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