Kodak Really Blew It!

Hi, this is Pat Cashman for the Relevant  Report.   Remember back in the 70’s and 80’s when  Kodak put on those wonderful  TV commercials?   You know, the ones filled with emotion and memories that almost made you cry?  They weren’t really about [selling] film at all? But in 1975,  one of the Kodak engineers came to them and said, “I’ve developed a  new camera!  It’s called a digital  camera.  It doesn’t use film!” And the Kodak people said, “What are you talking about?  We’re in the film business!” They took his new camera, put it in a drawer—and forgot about it.
That opened the drawer  later—for people like Nikon,  and Sony and Fuji—to get into the digital photography business. But Kodak had such tunnel vision about being in the film business,  that they stayed in one place.  By the time they decided to get into digital photography…it was too late.  They lagged too far behind.

The point is: Don’t stay in one place.  Don’t keep doing things the old-fashioned way, when there might be new ways of looking at it.

Uh, I’m Pat Cashman, and I better not stand in one place or something bad might happen  to me too.

Filed in: Relevant Report