How To Leverage into a Trend

October 29, 20120 Comments

I just heard the men’s personal care and grooming market will hit $33 billion in sales by 2015. Smart companies are leveraging into that trend…I found a salon doing just that and I thought we’d check it out together. This is the Dean Anthony salon in Long Beach California, where they’re doing lots of little things right to grab men’s business and attention. For starters, men get their hair cut in private and they offer a pretty cool TV to watch the game on. Thirsty? The beer the wine the smiles, all on the house.

A full time aesthetician on staff to remove hair most anywhere, and guys get the complementary facial and hot towel treatment in their service…Dean Anthony saw a trend in the men’s grooming business and leveraged into it…Is there a trend hiding in plain sight that your company can leverage into, to keep you looking good?

This is Michael Burger for the Relevant Report.

Filed in: Relevant Report

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