Whole Foods in Newport Beach, Calif. will now drive you and your bread to your car after you shop. I love the simplicity of this service don’t you? This works on a couple of levels…Offering to drive you to your car spares you from having to push that cart full of groceries with the one bad wheel that won’t turn through a crowed parking lot and it saves you the hassle of having to return the cart back to the store. As a bonus, it raises the “viral value” of your experience. Think about it. Wouldn’t you tell your friends about a service like this? What could YOU do with your own company that might have this effect? This is Michael Burger for the Relevant Report.

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